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Erie, PA (February 26, 2010) - Web site analytics are the key to understanding how customers interact with a Web site. Which pages are they visiting?  How long do they spend on your site?  Which features are most important to them? Coming March 4, from 8:00 a.m. – 5 p.m., at the Knowledge Center in Erie, Pennsylvania is the highly sought after Google Analytics Training Seminar. 

This course is an opportunity for retailers, service businesses, manufacturers, and nonprofits alike to gain a greater understanding of how Web site visitors are interacting and using their Web pages.  This course is hosted by the eMarketing Learning Center and will be led by Jonathan Weber from LunaMetrics, a Google Analytics Certified Web Analyst.      

Being able to understand and analyze Web metrics is an imperative aspect of marketing in today's digital environment.  That is why the Google Analytics Training Seminar is perfect for those in any industry.  Similar training in large markets can cost nearly $499, but marketers can attend this Google Analytics Training for less than half that price! 

“This course will show attendees how Google Analytics can help businesses understand how customers use their Web site and even how Google Analytics can help them decide on changes to make to a Web site.  This very affordable, information packed one day course will be well worth the time of any marketer or Web site administrator looking to get maximum value and impact on their site,” said Cathy von Birgelen, Director of the eMarketing Learning Center. 

Attendees will gain a vast understanding of Google Analytics.  The seminar will also dig a little deeper and take a look at the seven newest Google Analytics features.  Including, custom reports, advanced segments, intelligence and alerts.  Every individual is sure to benefit from this opportunity. 

Attendees will learn how:

1.       To use Google Analytics to create insights about your Web site and its visitors.

2.       To Google's Web site optimizer to test improvements to your Web site.

3.       To get the rest of your business to support your metrics initiatives.

4.       To increase traffic through SEO, Adwords and email marketing.

For registration and a complete agenda for the Google Analytics Training visit the eMarketing Learning Center’s site.

On Tuesday, October 20th, at the Bayfront Convention Center, Dana VanDen Heuvel will present a hands-on workshop:  Mapping Out Your Social Media Marketing Strategy

The morning session is tailored for businesses and the afternoon session is specific to nonprofits,  Each session will include industry-specific and localized content regarding social media marketing tools and technologies.

Dana VanDen Heuvel is the founder of MarketingSavant, one of the nation's first Weblog marketing consultancies.  He is also a widely recognized expert in blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events.

Date:  Tuesday, October 20th, 2009
Times: 8:00a.m. - 12:00p.m. (businesses)  1:00p.m. - 5:00p.m. (nonprofits)
Location:  Bayfront Convention Center, 1 Sassafras Pier, Erie, PA 16507

"The online channel simply opens up a world of opportunities, both locally and globally for those who are expanding their nonprofit or business," said Cathy von Birgelen, director of the eMarketing Learning Center.  "Through this workshop, participants will learn which social media channels will best fit their objectives and most effectively reach their target audience."

Who should attend?

• B2B marketers - manufacturing, wholesale, distribution, education providers, IT services, transportation
• B2C marketers - retail, insurance, healthcare, utilities, finance and accounting
• Corporate marketing managers and directors
• Advertising agency professionals
• Nonprofit organizations

"Since the cost of operating in the online channel is so affordable and the tools available have become so accessible, nonprofits and businesses are marketing and massaging online as never before," said Bob Wooler, director of the Nonprofit Partnership.

This workshop is a preview of this year's 9th Annual Nonprofit Day conference, Finding Your Way in the Storm:  A Compass for Today's Nonprofits.  This full-day event will be held on Wednesday, October 21 from 8:30a.m. to 5:00p.m. at the Bayfront Convention Center in Erie, PA.

The keynote address this year will be given by Peter Brinckerhoff, award-winning author of Generations:  The Challenge of a Lifetime for Your Nonprofit.  The day will also include 20 compelling workshops on in-demand topics in management, governance, fundraising and marketing and communication. 

For more information, visit www.emarketinglearningcenter.org or www.thenonprofitpartnership.org.

Attendance to the Dana VanDen Heuvel workshop is free for all Nonprofit Partnership members and for those registered for the 2009 Nonprofit Day Conference; otherwise, the four hour workshop is $49.

On March 26th, the eMarketing Learning Center will present a Digital Marketing Mixer at the Ambassador Conference Center, 7792 Peach Street, from 8:30 a.m. to 2:30 p.m.

“We want to give business professionals and marketers the opportunity to learn about successful online marketing strategies and the technologies that enable them to market to present and potential customers,” said Cathy von Birgelen, director of the eMarketing Learning Center. “The Digital Marketing Mixer will be a one-stop, no pressure environment to learn about the latest eMarketing strategies. Now more than ever, these skills are important during a tough economy.”

The Digital Marketing Mixer is divided into three parts. In the morning session, attendees will listen to presentations by a variety of eMarketing industry experts. Dana VanDen Heuvel, who is an award-winning marketing blogger and creator of the American Marketing Association’s Techno-Marketing training series, will be the keynote lunch speaker. He will discuss “Digital Marketing in a Downturn.” In the afternoon session, attendees will break into smaller groups and participate in roundtable sessions where they can speak with service providers on a more one-on-one basis and ask any pressing questions specific to their business needs.

The eMarketing Learning Center @ eBizITPA (eMLC) is a nonprofit, educational and professional development center focused in the discipline of online marketing. The eMLC develops industry-leading curriculum to help workforce professionals obtain the knowledge and skills necessary to effectively use digital marketing – a vital component to success in today’s highly competitive global market. “At the eMarketing Learning Center at eBizITPA, we offer affordable, world-class training from experienced industry experts,” von Birgelen said.

To register for the Digital Marketing Mixer or to learn more about the eMarketing Learning Center and its classes, please visit www.emarketinglearningcenter.org or call 898-6500.

On May 7th, from 8:30 a.m. to 2:30 p.m., the eMarketing Learning Center @ eBizITPA, 5340 Fryling Road, will host The Fundamental Guide to Developing a Paid Search Advertising Strategy presented by Chris Rudd.

“Today, 85% of people online use search engines to find new products, information, services, components or suppliers, yet less than 15% of the businesses allocate marketing dollars for online marketing” said Cathy von Birgelen, director of the eMarketing Learning Center. “Our goal is to provide affordable, unbiased and research-based classes to help all industries reach their target audiences through eMarketing.”

This course will provide a detailed explanation of why it is important to implement paid search advertising as well as the benefits of including paid search as part of your online marketing strategy. Attendees will learn the skills necessary to develop, execute and manage a paid search campaign, as well as how to test, track and tweak their paid search ads. Participants will also learn how to incorporate this powerful channel into their online marketing strategy to drive highly targeted and qualified leads to their Web sites.

The course instructor is Chris Rudd. Rudd is the Web marketing specialist at PAPA Advertising, with offices in Erie, PA and Charlotte, NC. Nearly 10 years of experience allows Chris to provide dynamic solutions and strategies for interactive marketing, including Web management, promotion and sales. Rudd has past experience as a Web optimization consultant, director of Web marketing, and director of business development for regional and national firms. Rudd is also a certified Google AdWords Qualified Individual.

The eMarketing Learning Center @ eBizITPA (eMLC) is an educational and professional development organization focused on the discipline of online marketing. The eMLC has developed an industry-leading curriculum to help workforce professionals obtain the knowledge and skills necessary to effectively use digital marketing- a vital component to success in today’s highly competitive global market.

To register for this class which costs $299, please call the eMarketing Learning Center at 814-898-6500 or visit the Web site, www.emarketinglearningcenter.org.