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Associations

Links to associations with information, research and opportunities to attend events related to
e-marketing.


Topic 

Title 

Summary
 

Analytics Site & Search    Web Analytics Association  The Web Analytics Association (WWA) aims
to grow the interests of industry practitioners,
vendors, consultants and educators who use,
sell, install, implement, consult, teach or train
in the field of Web analytics.  This is accomplished
by offering access to the latest information,
articles, training seminars and networking through
the WAA Web site.

Direct Marketing The Direct Marketing Association      The Direct Marketing Association (DMA) is the
leading global trade association of business and
nonprofit organizations using and supporting
direct marketing tools and techniques.  The DMA
advocates industry standards for responsible
marketing, promotes relevance as the key to
reaching consumers with desirable offers and
provides cutting-edge research, education and
networking opportunities to improve results
throughout the entire direct marketing process.

Email Marketing Email Experience Council The Email Experience Council (eec) is a global
professional organization that strives to enhance
the image of email marketing and communications,
while celebrating and actively advocating its
critical importance in business and it's ROI value.

Interactive Advertising     Interactive Advertising Bureau      The Interactive Advertising Bureau (IAB) Web
site provides members with information, products,
research and the opportunity to attend training
events regarding interactive advertising.

Marketing American Marketing Association The American Marketing Association (AMA), one
of the largest professional association for marketers,
has 38,000 members worldwide in every area of
marketing.  For over six decades the AMA has been
the leading source for information, knowledge
sharing and development in the marketing profession.

Mobile Marketing Mobile Marketing Association The Mobile Marketing Association (MMA) is the
premier global organization that strives to stimulate
the growth of mobile marketing and its associated
technologies.

Online Marketing Web Marketing Association The Web Marketing Association (WMA) is an
organization made up of marketing, advertising,
public relations and Web design professionals
worldwide who strive to improve the quality of
advertising, marketing and Web site development
online today and in the future.

Reports Competitive Intelligence This subscription gives you reports on your
competitors and how they rank in terms of links,
keywords, meta keywords, PPC and popularity, as
well as an executive summary.

Search Engines SEMPO The Search Engine Marketing Professionals
Organization(SEMPO) is the largest global nonprofit
organization serving the search engine marketing
industry and marketing professionals engaged in it. 
Their purpose is to provide a foundation for industry
growth through building stronger relationships,
fostering awareness,providing education, promoting
the industry, generating research and creating a
better understanding of search and its role in
marketing.