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Presentations

 

Links to presentations and content from past seminars and events.


Date


Event


Title


Summary

October 23, 2014 Great Lakes Digital Network: Branding in the Digital Age Branding in a Digital Age Presentation and discussion about the changing context of brand building and customer relationships in a digital age led by Mike Smiley of PAPA Advertising, Erica Berlin from the Funding Factory, and Mitch Graham from Eriez Magnetics.

September 17, 2014 SEM IV: The State of Search Engine Marketing  SEM IV Presentations Industry experts updated attendees on the current state of search engine marketing, how it's changed, and where the future is headed.
  • Featured Speaker: Patrick Duda, Digital Marketing Strategist at Erie Insurance
  • How We Recovered From Google's Linking Penalties, Melissa Pangborn of Essentra Components
  • Keeping Up With On-Page Optimization, Brian Amick of Werkbot Studios
  • The Switch from Product Listing Ads to Google Shopping Campaigns, Ryan Bardo of Myriad Core
  • New Developments in Local Search Visibility, David Hunter of Epic Web Studios
  • Search Copywriting, Katie Fish of the eMarketing Learning Center
  • Mining Data & Analytics, Eric Brotherson, Erie Federal Credit Union
February 5, 2014 Digital Salon Night with Mike Esser from Red Hat Red Hat's Video Marketing Strategy & Why It Matters  

An industry expert and manager of creative strategy & design at Red Hat, Mike covers Red Hat’s video marketing strategy including:

- His personal career path to Red Hat
- Using videos to tell stories
- Staying authentic to your brand
- Using essential tools and resources
- Optimizing and distributing content to your audience

  

 September 18, 2013 DCED on the Road in PA - Dubois  What's Working in Ecommerce Overview of:

- See proof of what works in online selling
- Manufactures are successfully moving their customers online and selling direct
- Gain insights about trends in ecommerce - Hint: the lines between publisher/seller, and seller/advertiser have blurred.- Discover strategies and resources to help you succeed
- Learn about affordable ecommerce technologies and tools

 

 September 12, 2013 Ecommerce Day Forum    B2C, B2B, Nonprofits,
Technology & Marketing
Overview of:
- Ecommerce store technology
- Finding and attracting customers
- Selling in multiple channels including Amazon or eBay
- Converting online sales
- Expanding your inventory and more

  Sales and Marketing   Digital Automation for Sales and
Marketing Success
                       
Overview of:
Email Campaign Management Tool
Web Conferencing – online meeting and collaboration
Online Market Research Survey tool
Customer Relationship Management
(CRM) – customer contact and data management

  Website Management  Guide for Developing a Website RFP      

This session will help guide you in a process for

developing a website Request for Proposal (RFP).            

Learn best practices that will ensure you receive

website development proposals and quotes that

will meet your requirements based

on a sound strategy.

   Website Management Website Management 101

Webinar for Pennsylvania Economic Development Assoc

on best practices for managing a website project