The Manufacturing Executive's Guide To

Building Business in the Online Channel

Meet the challenges of marketing and advertising in the digital age

This session will help you, the decision maker, gain an understanding of the most important online marketing channels, convert and retain customers and measure the performance of these channels in your marketing mix.

As a decision-maker, your participation in The Manufacturing Executive's Guide to Building Business in the Online Channel will provide you with tactical knowledge to help you prepare, plan and budget for online marketing.  This opportunity will help you make informed decisions when hiring and managing talent and help you ask the right questions when outsourcing e-marketing services to a third party.

This session will shed some light on online marketing as it applies to industrial business models.  You will hear cases and examples that will help you learn how other manufactures use a mix of online strategies to make their product and service lines more visible.

What You Will Learn:

• Online marketing definitions and incentives
• How each channel is used including, reach, leads, conversion, retention, advantages, disadvantages and more
• How to innovate; reduce costs, and speed time to market with your information, products and services
• How almost all online marketing activities offer "real time" tracking and measurement capabilities providing you intelligence like page views, downloads, e-mail sign-ups, opens and click or phone calls so you can make adjustments as needed
• How to address internal skill gaps and capabilities to effectively apply new media marketing for business success and how to acquire those skills
• Build versus Buy: reasons to work with a service provider