Fundamentals of Search Engine Advertising for Manufacturers

Search engine advertising also known as Pay Per Click (PPC)  is a performance-based strategy in which marketers pay for search results on a cost-per click basis.  Advertisers using search engine advertising like Google Adwords have more control over search engine placement and receive immediate results.  This fast-moving course will help you gain an in-depth understanding of the power of paid search and leave you with the knowledge and skills to begin implementing your paid search campaign immediately.

Search engine advertising has three main goals:

•    Building Awareness
•    Generating Leads
•    Driving Sales

Interactive Session

You will have the opportunity to participate in the live step-by-step creation and implementation of a paid search advertising campaign using Google Adwords, helping you discover how to apply the skills they have learned to their own paid search advertising strategies.

By Participating in this course, you as a manufacturer will learn:

•    Complementary Roles of Pay Per Click (PPC) and Search Engine Optimization (SEO)
•    Targeting, keyword research
•    Budgeting for Keywords
•    Advice on Writing Effective Text Ads and Landing Pages
•    Optimizing Campaigns and testing

By Participating in this course, you as a manufacturer will learn the skills necessary to begin developing, executing and managing paid search campaigns the very next day.