Have you attempted to run Facebook ads for your organization in the past, but neglected to see the return on investment? Curious about how to get started but overwhelmed by the many targeting options, audience selections, bidding structures and more? Having a tough time convincing upper management that social media advertising is the best value in modern marketing? If so, this intermediate level course on Facebook advertising is for you!
David Hunter, from Epic Web Studios, will walk the class through the mechanics of building a successful Facebook advertising campaign from start to finish. The course will also review the state of social media in 2015 by briefly discussing the role today's major platforms play and the benefits to be gained by getting involved with many of them (even if it's just for a few moments each week.)
Return on Investment for Facebook Ads
You Will Learn:
The many different styles of social media ads
Why campaigns fail
The Facebook advertising ecosystem
Why some ads perform more effectively than others
How to read analytical data from active, successful ad campaigns
How to review the important metrics inside of the Facebook Ads Manager
How to create ad campaigns from the ground up using an active Facebook Business Page
About bidding structures, and how to bid on Facebook ads
Determine an effective budget for your Facebook ads
How to create "Custom Audiences" on Facebook using your existing email database, website visitors and more
The ways in which Facebook's tracking pixel can help your website and how to implement it without HTML
How to use all of Facebook's "Advanced Targeting" options, including "Audience", "Interest" and "Behavior"
Why your organization should be using Instagram, Periscope, Snapchat and other niche networks
How you will benefit:
Build awareness of your business online
Create a path to your business
Take a customer to a page, you would like them to visit
Get more fans
Get more sign-ups
About the Instructor:
David Hunter is a managing partner of Epic Web Studios in Erie, PA.His company manages successful social media campaigns for everything from small businesses to major brands and celebrities.
March 30, 2017
Time 9 a.m. to Noon p.m.
Location 5451 Merwin Ln., Rm. 222 | Knowledge Park, Erie, PA 16510