Fundamental Guide to Successful Search Engine Optimization

Search engine optimization (SEO) – the process of aligning a Web site to meet a search engine’s indexing and ranking criterion – is a low-cost, marketing tactic that delivers immediate results. This full-day class from the eMarketing Learning Center in Erie, Pa., presents:

• A step-by-step approach to improving web sites
• The search engine process and how it works
• Research-based, unbiased best practices
• How to increase relevant traffic and leads
• How to create and execute a successful SEO strategy
• New tools such as social media, Flash and analytics
• SEO tips and techniques using keywords, links, content and more
• The knowledge you need to convince executives why and how to use SEO

Similar SEO courses in large markets like Chicago and New York can cost up to $1,800.

“The class was extremely informative and the instructor kept it interesting. After the SEO class I know how to get my company higher in the search rankings without spending money on advertising. I would definitely recommend this class to other professionals. It offers you information that is easy to follow and works.”
- Lisa Mitchell

Instructor Profile
Neal Rabogliatti is the senior e-strategy consultant for Catalyst Connection in Pittsburgh, Pa., as well as a member of the Search Engine Marketing Professional Organization (SEMPO).