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Fall 2017 Schedule

The eMarketing Learning Center offers a variety of comprehensive classes, interactive workshops, and events to help marketers gain an in-depth understanding of digital marketing strategies. Learn how to integrate digital strategies into marketing efforts to increase the reach of your marketing messages and build your brand. Get an opportunity to enhance marketing skills, stay up-to-date on industry trends, and gain a competitive advantage.

Celebrate Women in Tech - Erie
September 6, 2017, Time: 5:30 pm – 7:30 pm | Bourbon Barrel, 1213 State Street
Join us for this first time ladies only gathering to encourage, toast, inspire and support women in tech and related careers. Today almost all of us work in some sort of tech space. Women who work in product, engineering, design, marketing, business development, and ops. We are part of transforming industries with IoT and digital in manufacturing, health, finance, education and more. We want to hear from you and let us know if you want this to be a thing here in NWPA.

Sell More with Better Product Images – Erie
September 14, 2017, Time: 9 am. - Noon | 5451 Merwin Ln., Rm. 222| Knowledge Park
Research proves that Image quality has a significant impact on your sales or ecommerce conversion. If you sell in marketplaces like Amazon then you know you they have many high-quality image requirements because they understand what makes a high-converting product picture. Bring your DSLR or your smartphone (with a good camera) to this hands-on workshop and learn how to improve your product photography and start selling more products.

Amazon Seller 101 - Erie
September 18, 2017, Time: 8:30 a.m. - Noon | Gannon Business Ingenuity Center, 900 State St., Erie, PA 16501
Amazon has surpassed Google as the starting point for online shoppers making Amazon Marketplace an appealing channel for sellers. If you want your products to be where most shoppers start their journey then this session is for you. We designed this session to help you easily get started selling your products in the Amazon Marketplace. You will be guided step-by-step, bringing clarity to all you need to know to begin selling to the millions already on Amazon.

Amazon Seller 101 - Jamestown
September 20, 2017, Time: 8:30 a.m. - Noon | PA Highlands Community College, 101 Community College Way, Jamestown, PA 15904
Amazon has surpassed Google as the starting point for online shoppers making Amazon Marketplace an appealing channel for sellers. If you want your products to be where most shoppers start their journey then this session is for you. We designed this session to help you easily get started selling your products in the Amazon Marketplace. You will be guided step-by-step, bringing clarity to all you need to know to begin selling to the millions already on Amazon.

Amazon Seller 101- Clarion
September 21, 2017, Time: 8:30 a.m. - Noon | Clarion University Small Business Dev Center, 330 North point Dr #100, Clarion, PA 16214
Amazon has surpassed Google as the starting point for online shoppers making Amazon Marketplace an appealing channel for sellers. If you want your products to be where most shoppers start their journey then this session is for you. We designed this session to help you easily get started selling your products in the Amazon Marketplace. You will be guided step-by-step, bringing clarity to all you need to know to begin selling to the millions already on Amazon.

Amazon Seller 101 - Harrisburg
September 22, 2017, Time: 8:30 a.m. - Noon | Penn State Harrisburg Olmsted Building, RM E308, 777 W Harrisburg Pike, Middletown, PA 17057
Amazon has surpassed Google as the starting point for online shoppers making Amazon Marketplace an appealing channel for sellers. If you want your products to be where most shoppers start their journey then this session is for you. We designed this session to help you easily get started selling your products in the Amazon Marketplace. You will be guided step-by-step, bringing clarity to all you need to know to begin selling to the millions already on Amazon.

Working Remotely: Effectively Working With and Managing Remote Teams - Erie  
October 5, 2017, Time: 10 am - Noon | 5451 Merwin Ln., Rm. 222 Knowledge Park
In today’s work environment we often can find ourselves collaborating with distributed teams across time zones, cultures and languages. Yes, technology has changed the way we work but we are still human and it’s so easy to miscommunicate when you’re not physically together. You miss body language signals, bonding opportunities, project timing and sometimes the big picture gets lost. Mark Squeglia, is a seasoned expert in managing remote teams at GE and understands all the complexities of working remotely.

Influencer Marketing Panel | Digital Salon Night | Partner Radius CoWork & PRSA NWPA
October 19, 2017, Time: 5:30 pm - 7:30 pm
Using influencers, marketers can build product awareness, sway the buying decisions and loyalty of the broader population. Join us for refreshments, networking and gain insights from a panel of five influencer marketing specialists. Each approach Influencer Marketing from a different perspective and each will discuss what they do and why they do it.   

Sales, Marketing & Automation: How-to Bring it All Together - Erie
November 3, 2017, Time: 9 a.m. – 3 pm | TBD
This full day event will provide small-large , service to manufacturing a road map to begin aligning your sales, marketing and technology and achieve better outcomes such as leads and sales. Our experts will take you on the journey from identifying and sourcing your prospect, you will learn how to automate parts of the process from any touchpoint including tradeshow, direct mail, online ad, email and other marketing efforts. We will show you how to automate populating your CRM, maintain levels of contact and sales funnel building techniques that will help you convert more sales.


  • 9/6/17 - Celebrate Women in Tech – Erie Learn more »
  • 9/14/17 - Sell More with Better Product Images – Erie Learn more »
  • 9/18/17 - Amazon Seller 101 – Erie Learn more » 
  • 9/20/17 - Amazon Seller 101 – Johnstown Learn more » 
  • 9/21/17 - Amazon Seller 101 – Clarion Learn more » 
  • 9/22/17 - Amazon Seller 101 – Harrisburg Learn more »
  • 10/5/17 - Working Remoately: Effectively Working with Remote Teams – Erie Learn more »
  • 10/19/17 - Influencer Marketing Panel | Digital Salon Night – Erie Learn more »
  • 11/3/17 - Sales, Marketing & Automation: How-to Bring it All Together – Erie Learn more »