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Winter/Spring 2017 Schedule

The eMarketing Learning Center offers a variety of comprehensive classes, interactive workshops, and events to help marketers gain an in-depth understanding of digital marketing strategies. Learn how to integrate digital strategies into marketing efforts to increase the reach of your marketing messages and build your brand. Get an opportunity to enhance marketing skills, stay up-to-date on industry trends, and gain a competitive advantage.

February 16, 2017, Time: 9 a.m. - Noon | 5451 Merwin Ln., Rm. 219, Knowledge Center 
Marketers are reporting higher conversion rates from video than any other form of content. How much content are you creating with video? If you say NONE because it is too expensive, too time consuming or you do not have the equipment, this workshop is for you.

LinkedIn for Manufacturers - Erie, PA - Sorry, this session is fully booked!
February 23, 2017, Time: 10 a.m. - Noon | 55451 Merwin Ln., Rm. 219, Knowledge Center
Learn how to tap in to the most powerful network and use it to Target, Track, Interact, Connect, Brand, Generate Leads and Sell. In this session Cathy will walk you through the application to create the perfect profile, demonstrate tools to perform prospecting research and develop the right connections to grow and expand your business.

LinkedIn for Manufacturers - Clarion, PA - Sorry, this session is fully booked!
March 1, 2017, Time: 10 a.m. - Noon | 330 North Point Dr., Ste. 100, Clarion, PA
Learn how to tap in to the most powerful network and use it to Target, Track, Interact, Connect, Brand, Generate Leads and Sell. In this session Cathy will walk you through the application to create the perfect profile, demonstrate tools to perform prospecting research and develop the right connections to grow and expand your business.

LinkedIn for Business Marketing – SBDC State College
March 2, 2017, Time: 10 a.m. - Noon | 119 Technology Center 200 Innovation Blvd.
LinkedIn, the world's largest professional network with 300 million members in over 200 countries and territories around the globe. Learn how to use LinkedIn to build your professional network and enhance your sales efforts. In this session Cathy will walk you through the application to create the perfect profile, demonstrate tools to perform research and develop the right connections to grow and expand your business.

March 9, 2017, Time: 9 a.m. - Noon | 5451 Merwin Ln., Rm. 222, Knowledge Center (Behrend Campus) Erie, PA
Amazon has surpassed Google as the starting point for online shoppers making Amazon Marketplace an appealing channel for sellers. If you want your products to be where most shoppers start their journey then this session is for you. We designed this session to help you easily get started selling your products in the Amazon Marketplace. You will be guided step-by-step, bringing clarity to all you need to know to begin selling to the millions already on Amazon.

March 24, 2017, Time: 9 a.m. - Noon | 5451 Merwin Ln., Rm. 222, Knowledge Center (Behrend Campus) Erie, PA
Affiliate marketing is cost-effective, targeted and a great way for businesses both large and small to increase sales, gain new customers, and expand reach. You only pay when a desired action takes place, such a sale. Affiliate marketing is about building relationships – the relationship between the advertiser (that’s you), the affiliate (also known as the publisher) and the consumer. 

Facebook Advertising & Audiences
March 30, 2017, Time: 9 a.m. - Noon | Location TBD, Erie, PA
Social media advertising is effective for small business and nonprofits and Facebook has the largest audience reach by far. Learn how-to advertise on Facebook to increase awareness and sales. A step-by-step guide through Facebook's advertising options, audience targeting, best practices in ad creative and tracking analytics.

  • 2/16/17 - Create Motion Graphics Video – Erie Learn more »
  • 2/23/17 - FREE LinkedIn for Manufacturers – Erie Learn more »
  • 3/1/17 - FREE LinkedIn for Manufacturers – Clarion Learn more »
  • 3/2/17 - FREE LinkedIn for Business Marketers – State College Learn more »
  • 3/9/17 - Amazon Seller 101 – Erie Learn more »
  • 3/24/17 - Getting Started with Affiliate Marketing – Erie Learn more »
  • 3/30/17 - Facebook Advertising & Audiences – Erie Learn more »