Agenda:

1.) What is Social Media, how it fits into your marketing
    a)   Mapping out your customer touchpoints and 
          stakeholders
    b)   Trust and transparency in social media
     
2.) Social Media Channels
    a)    Social content
            i)    Blogger outreach
            ii)    Blogs
            iii)   Audio, video & photo sharing
            iv)  Microblogging (Twitter)
    b)    Social platforms
            i)    Social networks (Facebook, MySpace,
                  LinkedIn, etc.)
            ii)   Discussion/support forums
            iii)   Wikis
    c)    Social interactions
            i)    Statusphere - social media status updates
            ii)    SMS & mobile marketing
            iii)   Social media and events
    d)    Social media case studies & examples
 
3.) Your Social Media Program
    a)    Define your social media plan
    b)    Social media channel selection
    c)    Integrate into your current marketing program
 
4.) Creating Your Social Media Strategy
    a)    Write your social media strategy
    b)    Define the tactics
    c)    Social media in an integrated marketing program
 
5.) Focus on building your social media presence on a daily 
     basis
    a)    Blog marketing & tools for thought leaders
    b)    Building an addressable base of readers & fans
    c)    Connecting your social media activities to
           traditional media activities and your social media
           newsroom 
 
6.) Putting It All Together
    a)    Social media metrics & ROI
    b)    Implement your social media plan 

Program Overview

This half-day workshop will start by uncovering how you align your marketing goals and objectives, which will then help you determine the tools and techniques that you can use to connect your message to your addressable base of customers and to traditional media outlets.