DIY Google AdWords Grant Program for Nonprofits

Learn how nonprofits use search engine advertising to reach their connected audience

Search Engine Marketing (SEM) is a unique online marketing channel that promotes organizations by increasing their visibility in the search engine result pages through paid placement and natural ranking.  The use of relevant keywords and phrases that visitors used to search is also significant with respect to SEM. 

This session will help you understand how nonprofits can use search engine marketing to build awareness and drive traffic to their website in order to get the online audience connected.  The hands-on workshop will walk you through the process of obtaining a Google Grant for the AdWords programs.  This grant provides approved charitable nonprofit organizations with in-kind advertising for FREE. 

You will learn how to create a successful Google AdWords strategy that can generate real results for your organization.  You will see the tools used in creating, maintaining and tracking SEM campaigns for popular search engines such as Google, Yahoo! and Bing. 

What will you learn:

- Search Engine
- SEM best practices
- Process for identifying relevant keywords
- Tips for writing successful SEM advertisements
- How to apply for the Google Grant program
- How to setup a Google AdWords account
- Process for using Analytics to track SEM campaigns success