Fundamentals of Programmatic Advertising: Buying/Selling Digital Advertising and Automation Technology

Do you really know the best way to reach your target audience? With Programmatic Advertising you now have the power to reach customers where they're hanging out. And the best news is, you do not need to be a data analyst or a tech expert.

This webinar will show you how-to get more from your media budget while increasing efficiency and reach to market your products and services. Discover programmatic advertising and learn how it can help you become a better marketer. 

Learn concepts such as creative design/formatting, ad serving, real-time bidding, data compliance, and industry best practices.

What you will learn

  • The basics of programmatic advertising: devices, data, design, campaign basics Who the stakeholders are: Advertisers/marketers, publishers, mobile user
  • How it works: The fundamentals of programmatic advertising and all stages that run a successful mobile ad campaign
  • Measurement and metrics: Learn programmatic’s most common performance indicators and analytics. Learn basic auction dynamics and how ads bid within exchanges

List Topics Covered

Mobile advertising deconstructed
  • Industry stats
  • Lumascape
  • Ad Formats
  • Mobile ad channels
  • Mobile web vs. in-app
  • Direct, network, real-time bidding (RTB)
  • RTB deep dive 

How to run a mobile ad campaign

  • Initial Strategy
  • Cost structure: CPM, CPC, CPI/CPA (what to optimize towards)
  • Budget, start/end date, delivery preferences
  • Targeting
  • Designing creatives
  • Differences among static, rich media, native, and video
  • The future of ad creatives
  • Trafficking and launching campaigns
  • Optimizing delivery 
  • Campaign best practices

Analytics and reporting

  • Post-campaign analysis
  • Recurring reports
  • Actions based on analytics

What next?

  • Adtech trends
  • Data compliance and GDPR 
  • Out-of-Home advertising, AR/VR

Final: Q & A with Colin Jacobsen and Bob Reisenweber 

As a result of participating in this webinar, attendees will be able to:

  • Understand the basic tenets of programmatic advertising.
  • Identify different ways to deliver and optimize mobile ad campaigns. 
  • Feel comfortable with basic mobile ad reporting and analytics. 

Meet Your Instructors:

Colin Jacobsen is a digital marketer with 8+ years In the industry. He’s worked in analytics, client services, and business development at both startup and enterprise level adtech companies. Recently, after almost 5 years at Twitter, Colin departed to start his own mobile-focused programmatic advertising and analytics company, 4045 Media.


June 14, 2018

 9:30 - 11 a.m.

Live Webinar

In partnership with: