Amazon Seller 101

Getting Started as an Amazon Seller: Learn tips and best practices that will give you an edge versus going it alone through trial and error. 

Amazon has surpassed Google as the starting point for online shoppers making Amazon Marketplace an appealing channel for sellers. If you want your products to be where most shoppers start their journey then this session is for you. We designed this session to help you easily get started selling your products in the Amazon Marketplace. You will be guided step-by-step, bringing clarity to all you need to know to begin selling to the millions already on Amazon.

Topics Covered:

  • Why sell on Amazon? 
  • Become a seller - what kind of seller will you be 
  • Account Setup - Account options Amazon pricing options and fees 
  • Listing products 
  • Understanding product pages, images, video and product description that convert 
  • Accepting payments 
  • Dealing with sales tax 
  • Advertising and promotion 
  • Managing customer feedback and reviews 
  • Creating reports 
  • Measurement and metrics

Benefits of This Session:

  • A live instructor to ask questions 
  • You will get up to speed on selling on Amazon Marketplace quickly 
  • Get clear and precise guidance 
  • No flip flopping from trial and error 

Have the confidence and ability to swiftly and effectively sell your products in the Amazon Marketplace. Maximize your sales efforts with tips, examples and best practices gained.

About the Instructor:

Steve Fafel is the Director of Business Development for Ben Franklin Technology Partners, Central and Northern PA. He is passionate about working with startup companies and has a varied and unique 20 year background in technology startups, software development, leadership, ​product management, and projects on a small and large scale. Steve was the Chief Delivery Officer for Frontstream, a solutions provider for nonprofits and fundraising organizations. Prior to Frontstream, he was the CEO of GiftWorks and led the company through its acquisition by Frontstream. Steve is based in Lancaster, PA where he lives with his wife and four children.


September 18, 2017

 8:30 a.m. - Noon

Gannon Business
Ingenuity Center
900 State St.
Erie, PA 16501

Erie To Be Rescheduled


September 20, 2017

 8:30 a.m. - Noon

PA Highlands
Community College
Johnstown, PA
Rm. A144 (LGI)1


September 21, 2017

 8:30 a.m. - Noon

Clarion SBDC
Barnes Center
330 North Point Dr #100
Clarion, PA

Directions to Clarion


September 22, 2017

 8:30 a.m. - Noon

Penn State Harrisburg
Olmsted Building
Harrisburg, PA
RM E308

No longer available

In partnership with:


Now we know what to give much more attention when building our Amazon account.  Had fun doing it! Thank you!
This was the best class ever! 

Michelle Vonberger,