Amazon Seller 101

Getting Started as an Amazon Seller: Learn tips and best practices that will give you an edge versus going it alone through trial and error.

Amazon has surpassed Google as the starting point for online shoppers making Amazon Marketplace an appealing channel for sellers. If you want your products to be where most shoppers start their journey then this session is for you. We designed this session to help you easily get started selling your products in the Amazon Marketplace. You will be guided step-by-step, bringing clarity to all you need to know to begin selling to the millions already on Amazon.

Topics Covered:

  • Why sell on Amazon?
  • Become a seller - what kind of seller will you be
  • Account Setup - Account options Amazon pricing options and fees
  • Listing products
  • Understanding product pages, images, video and product description that convert
  • Accepting payments
  • Dealing with sales tax
  • Advertising and promotion
  • Managing customer feedback and reviews
  • Creating reports
  • Measurement and metrics

Benefits of This Session:

  • Have the confidence and ability to sell your products in the Amazon Marketplace
  • Maximize your sales efforts with tips, examples and best practices
  • A live instructor for clear and precise guidance and ask your questions

Have the confidence and ability to swiftly and effectively sell your products in the Amazon Marketplace. Maximize your sales efforts with tips, examples and best practices gained.

About the Instructor:

Steve Fafel is the Director of Business Development for Ben Franklin Technology Partners, Central and Northern PA. He is passionate about working with startup companies and has a varied and unique 20 year background in technology startups, software development, leadership, ​product management, and projects on a small and large scale. Steve was the Chief Delivery Officer for Frontstream, a solutions provider for nonprofits and fundraising organizations. Prior to Frontstream, he was the CEO of GiftWorks and led the company through its acquisition by Frontstream. Steve is based in Lancaster, PA where he lives with his wife and four children.



April 25, 2018

 8:30 a.m. - Noon

Bucknell SBDC, 3rd Fl.
416 Market St., Lewisburg, PA 17837

Address of nearby free municipal parking lot (3 minute walk away) 542 Cherry Alley

Lewisburg, PA 17837


April 26, 2018

 8:30 a.m. - Noon

Penn State SBDC  

200 Innovation Blvd.  Rm 243

State College, PA


May 2, 2018

 8:30 a.m. - Noon

      eCenter @ LindenPointe          3580 Innovation Way Hermitage, PA


May 3, 2018

 8:30 a.m. - Noon

Knowledge Park 

Knowledge Center

Jordan Room 

5240 Knowledge Parkway

Erie, PA

In partnership with:


 "This seminar was well worth it and Steve was an excellent presenter."
Ryan Mitchell, Web Marketing Manager, East Coast Chair & Barstool  

Now we know what to give much more attention when building our Amazon account. Had fun doing it! Thank you!"
This was the best class ever!"
– Michelle Vonberger, 
Munio Self Defense