Winter/Spring 2018 Schedule

The eMarketing Learning Center offers a variety of comprehensive classes, interactive workshops, and events to help marketers gain an in-depth understanding of digital marketing strategies. No matter where you are located you can participate in and benefit from our online “How-to Content” and special guest sessions. We are ready to help you become smarter, more effective and keep pace with digital media marketing and technology.  

Here's what's coming up:

February 15, 2018, Instructor: Mark Squeglia, GE
In today’s work environment we often can find ourselves collaborating with distributed teams across time zones, cultures and languages.Maybe your staff is distributed across the globe or you work on a project with a company that is not local, the goal is the same…you need to have successful outcomes.This session will help you implement a proven process to working remotely successfully.

February 28, 2018, Room33, Erie, PA
Today almost all of us work in some sort of tech space. Women who work in product, engineering, design, marketing, business development, and ops. We are part of transforming industries with IoT and digital in manufacturing, health, finance, education and more. Join us for our second ladies only gathering to encourage, toast, inspire and support women in tech and related careers. 

Email marketing is the most effective and affordable way to stretch your marketing dollar and reach your audience. There is nothing more powerful than that direct link to their inbox. Learn how to grow an in-house list that will help you to connect with, engage and retain customers. 

March 15, 2018, Guest Speaker: Wil Reynolds, SEER Interactive 
How do you identify keywords and develop an SEO strategy if your target audience is not aware your product exists? We arranged to host this interactive session with Wil Reynolds from SEER Interactive, a dynamic speaker, an authority in digital marketing specifically search engine marketing. Known for his ability to connect traditional marketing goals with tangible online results, Wil will review several companies' SEO activities and make actionable analyses. The live session will include Q&A so be ready to ask Wil your most pressing questions on the subject of SEO for Startups and get answers and get recommendations to help you get the best results.

Webinar: SEO: Google My Business 
April 4, 2018, Instructor: David Hunter, Epic Web Studios
Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and Maps. By verifying and optimizing your business information, you can help customers find you, as well as communicate your business' story using a map, pictures, videos, phone numbers and more. This session will offer you specific steps to ensure your company is visible to local searchers looking for the products and services you sell. 

April 10, 2018, Instructor: Beth Burnside, CMIT Solutions of Erie
Most businesses believe that they won’t be a victim of cybercrime until they are. Many businesses in the region have been victims of cybercrime and we can learn from their experiences. This presentation will summarize the real cost, risk and impact of cybercrime on businesses by examining some impactful statistics as well as by reviewing a case study of a real cybersecurity breach that was perpetuated in the region. 

Class: Amazon Seller 101 Tour: Lewisburg, State College, Hermitage & Erie
April 25 & 26, 2018: Lewisburg & State College, Instructor: Steve Fafel, Ben Franklin CNP        
May 2, 2018: Mercer, PA, Instructor: Steve Fafel, Ben Franklin CNP        
May 3, 2018, Erie, PA, Instructor: Steve Fafel, Ben Franklin CNP   
Amazon has surpassed Google as the starting point for online shoppers making Amazon Marketplace an appealing channel for sellers. If you want your products to be where most shoppers start their journey then this session is for you. We designed this session to help you easily get started selling your products in the Amazon Marketplace. You will be guided step-by-step, bringing clarity to all you need to know to begin selling to the millions already on Amazon.

WEBINAR: Fundamentals of Programmatic Advertising: Buying/Selling Digital Advertising and Automation Technology            
June 14, 2018, Instructor: Colin Jacobsen
Do you really know the best way to reach your target audience? With Programmatic Advertising you now have the power to reach customers where they're hanging out. And the best news is, you do not need to be a data analyst or a tech expert. This webinar will show you how-to get more from your media budget while increasing efficiency and reach to market your products and services. Learn concepts such as creative design/formatting, ad serving, real-time bidding, data compliance, and industry best practices.
Stay tuned for session descriptions, dates, times, locations, registration information and more.