E-marketing Training: Classes, Events, and Customized Training for Businesses

Your customers are looking for you – on the web. That’s why savvy businesses are turning to the eMarketing Learning Center in Erie, Pa., for classes, events, custom training and resources…and consistently reaping the rewards:

  • New customers, markets and partners
  • More efficient operations
  • Increased and sustained sales
  • Market leader positioning

Research shows that 92 percent of people use the internet to evaluate purchase options. Amazingly, less than 30 percent of businesses allocate dollars for online marketing. Now is the time to maximize the potential of your online markets.


Fundamental Guide to Successful Search Engine Optimization »
Learn the fundamentals of search engine optimization (SEO) so that you can effectively implement a strategy to help build traffic to your web site and increase its effectiveness.

Fundamental Guide to Developing a Search Engine Advertising Strategy »
In this hands-on workshop, you will learn how to implement search engine advertising as a performance-based strategy to help you drive targeted and qualified leads to your web site.

The Executive's Guide to the Online Marketing Channel »
As a decision-maker, this class will give you an understanding of what e-marketing is, what is driving its growth and how strategies such as web site, search engine marketing, email and social media can attract, convert and retain customers.

Comprehensive Guide to Successful Email Marketing »
This session will provide you with a comprehensive understanding of email marketing, identify best-practice guidelines and show you how to use email marketing to communicate, interact and build relationships with your customers.


For Business


" Over 90 percent of business users now go online to do research, yet most companies are still spending and allocating money for traditional media because they are unsure of how the online channel works".
~Cathy von Birgelen,Director of the eMLC~
Watch video below.
Listen to Chris Rudd talk about breaking into the online channel!